How Much Should You Charge For An Online Course?

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Title	:	How Much Should You Charge For An Online Course?
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►► 4 Steps to Earn $1000/mo of Passive Income In Just 30 Minutes A Day Free Workshop → GrahamCochranecom/workshop
Comment from : Graham Cochrane

Can you do a version of this for 2023 please !
Comment from : IAMShivana

And I find your content amazing Thank you
Comment from : Emilio Mercuriali

Hi, do you have any reviews on skool? I am just starting and find it very difficult to decide if Kajabi of skool
Comment from : Emilio Mercuriali

Hi Graham, do you recommend to charge internet costs in your final price? and if so, how much should I charge? thanks
Comment from : PACO CHUQUIURE

Real Estate Finance Academy | Trevor Calton

Best Dr Evil impression that I’ve seen all day! 😂 Thank you for all of your great content and advice, Graham!
Comment from : Real Estate Finance Academy | Trevor Calton

This is a very helpful video, thank you I'm getting close to launching an online course in a niche where a lot of information is available for free, though from what I've seen so far, mostly only covering part of a skill-set and aimed at people who are already fairly confident, so I'm aiming at total beginners and providing a structured progression, with additional learning resources and some online support, all in one place Pricing this has been difficult but i've learned from this to remember I can always step up prices as enrolments grow (fingers crossed!) £xx97 is a good point too I hadn't thought of price tiers though, not sure if I can easily do this on Thinkific on their basic plan, but it gives me an idea for enabling more 1:1 online support at a premium price Many thanks That workshop sounds interesting Best wishes
Comment from : Chris Terrell

I prefer Sunny Lenarduzzi 's approach
Comment from : Sandy

You have no problem with ego 😂 " I priced it at 45 because it was ME showing it to you" However, I also like that you said a course is better than a book so why price it at 19😊
Comment from : Extra Income Suz

@Graham Cochrane hello My name is Christopher Cipiti And I am planning to start launching my very own Swedish language course Would you please give me a price range idea? Mini, premium, and even lifetime access
Comment from : Chris Cipiti

This was very helpful! Thank you!
Comment from : 406 Bookkeeping Services

Very helpful! Very specific!
Comment from : Melanie Klar Official

Can you help us with the specifications of your the microphone? I like your microphone
Comment from : AnomalyBelleza

Thanks alot this I'm yet to launch my Cartoon animation Course, and I will price it at a good price
Comment from : Blenac Animations

It was very helpful Thanks!
Comment from : Maryh

How about teaching students to read ? Isn’t that invaluable?
Comment from : Kidshairnanny - kids hair nanny

Hi
Comment from : Kidshairnanny - kids hair nanny

📋Having a peek at what others are doing and charging for what helps gauge a price positionbrbr📋The higher the price the better quality the buyer
Comment from : Light SOURCE

Very helpful! Best tip for me- better to increase than reduce ; and tier pricing👍
Comment from : Lanas Little Things

I enjoyed the explanation of price ranges from Mini, Standard, to Premium course tiers As well as the tighter the niche, the more you can charge Very practical
Comment from : Travis Smith

It was helpful and true
Comment from : Nature of Character

Wow I just listened to your video and you are seriously very good at this I’m an Exec level marketer and your simplistic communication, methodology and approach on how to generate an online business is very enticing…so enticing I’m signing up now! I am keen to build an online course just concerned if I can create compelling contentThanks Graham
Comment from : Leeann Ellison

Thank you so much 🙏🏽
Comment from : Edward V

What would a $200-500 conversion rate look like?
Comment from : FlexTime

This was extremely helpful!I an Artist that is about to launch my first course and I googled around trying to figure out what other artist were charging and saw some sites where artist were charging bottom of the barrel prices for their courses, and I was like NOOO Wayyy! Your info on what type of customers I want to reach and suggested ranges to play around with was EPIC for me! ! THANK YOU!
Comment from : Paulette Pickard

Very good
Comment from : Addiction Mindset

I think it's about having confidence to begin charging for your content in the first place Once you get over that mental barrier, things will grow At least that's what I'm hoping for!!
Comment from : Love Audio Production

Very helpful
Comment from : Mystical Queen Goddess

dude you ´re crushing it! love this, thanks a billion
Comment from : Groove2day

Thank you Graham! As always very helpfu! Hope you do one episode about premium tears
Comment from : Giselle - Cursos Online

Very helpful 👍
Comment from : Alfie Foodie

I am making a course currently on personal and business finance, I go over, Life's Biggest Trap and avoiding it or getting out of it, Understanding Cashflow, The CashFlow Quadrants, How to Find Your Financial Fast Track, Emotional Intelligence and how to use auto suggestion in finances, The things I teach in this courses is something I will and have used for my entire life it has helped me accumulate a lot of wealth it is what my Father does, Executive at Standard Bank, My uncle, Business Owner and My aunt a financial advisor I want to know what price you think it should be Please help me
Comment from : Matthew Alistoun

Charge what you think YOU ARE WORTH! YEES!
Comment from : Sherrhonda Denice

Very useful as I'm finally setting up my website for video courses
Comment from : stevenARTify

You are awesome my man :) thank you i did purchase your course
Comment from : Global Posture Institute

I used to make and sell garden art I sold these dragonflies They were my cash cow I RAISED the price of those one summer until the rubber band snapped I went from $35 a piece to $55 a piece WORTH TRYING
Comment from : Natural Witchery

LolSO AUSTIN POWERS!
Comment from : Natural Witchery

15x 👍🏼
Comment from : Alma Rockera Oficial

Lpve this A great confirmation of pricing that makes perfect sense
Comment from : Adam Scougall

Brilliant explanation on pricing Thank you!
Comment from : UnTangled TV

What’s the course ur friend teaches trading?
Comment from : Yomo M

This was super helpful! Thank you Graham 😊
Comment from : Tom Hawk

Very helpful Thank you
Comment from : BC

Dang, Graham; getting close to 100 episodes!brbrPS - I like how you channelled a little bit of Dr Evil at 7:53, haha
Comment from : Quincy Kane

Awesome content I've scripted my entire online course and have started recording / uploading but still haven't landed on a price point yet (other than that it will end in "97" and be <$500!)
Comment from : Logan Allec

Excellent information, answered all the questions I had, plus more Especially helpful were your price ranges for specific types of courses You have credibility in that you are speaking from experience But my very favorite line: "At the end of the day, trust your gut"
Comment from : Steve Sandner

Loved this video! I'm so close to buying your course - will be in around a week or so I have sold my own online course to music producers at around the $2000 price range before I'm not a big name or anything But it was really difficult to make sales at this price Since the pandemic made it even harder to land sales I'm looking forward to having a clean slate and taking action on your perspective!
Comment from : planeguy

Thanks for this content, Mr Cochrane I really do appreciate it You mentioned the number of hours of content per price "range" and that was exceedingly helpful I'd like to ask how many PDF "cheat sheets" and other resources you might have in mind for particular price points As the prices increase how do you walk the line between not offering enough additional, non-video resources, and overwhelming or confusing clients with too many items?brbrI'm of a mind that it'd be better to provide a few too many PDFs/audio files/etc, than not enough, but I'd really appreciate your insight
Comment from : cjkdtraining

😆😆😆Thank you for mentioning me😊😆 I am honored to be one of your students❣️Aiko
Comment from : AikoHemingway - TEDx - English Pronunciation Coach

Great stuff as always and good to know I'm on the right track my flagship course "LEARNING GUITAR: FROM BEGINNER TO HIT SONGWRITER I charge $197 and I just released a Mini-course on Finger Stretching exercises on the Guitar for $47
Comment from : Chris Dunnett

25 minutes video and 9 minutes down the line still hasn't done anything but self-promotion And this guy is teaching on how to produce courses 😂😂😂 Byebye
Comment from : NEXT Institute

Of course you rock man
Comment from : Art Instructor

Perfect timing on this for me Love your content, thank you 😊
Comment from : Rebecca Cohen Yoga

Great insight!
Comment from : Da Fingaz

My takeaway is not to overthink pricing as it can always be changed
Comment from : Asha

Graham, how do I get my ebook to customers via a website without going through a sellify type site and without someone stealing my material?
Comment from : Ric777888

It’s dr evil*
Comment from : Albert Blackledge

Erica Ray - Spanish Language Coach & Storyteller

You're continually awesome I'm hoping to launch my first course within the next 30 days I'm nervous after having only given away free content for 2 years (mixed with some affiliate marketing), but I think I can do this! I can't wait for your product tier video! 🙂
Comment from : Erica Ray - Spanish Language Coach & Storyteller

Thank you You just solved one of my biggest problems moving forward on my courses
Comment from : VA Customs

Hi Graham br Is it better to have an online course that is available to the public 24/7 , or a limited time offer that goes away until the next kick off?brthanks and cheers for the content
Comment from : Steve Wills

Thanks for your advice this was very helpful I am looking to sell a course that will be available for High School, Home School teachers and students I was wondering how I could sell classroom sets to teachers and school districts and or just sets to HS students
Comment from : Dtm Dtm

This is the BEST video i've ever seen on pricing, hands down And I've watched a lot Thanks Graham!
Comment from : Spiritually Poetic

Hey brother, loving your content and the light you carry Do you have any videos picking our niche or what area to focus in on? I have a heart for connecting people with their vision and purpose (1:1 coaching right now) but I don’t see what I would do a course on Thoughts?
Comment from : Seth Pearson

I still have this mix critique 😂
Comment from : endlich jura

The timing of this video is impeccable lol Thanks Graham
Comment from : Train With PERC

Very helpful, many thanks!
Comment from : Patrick Muldoon

I agree it's hard to know when you're first starting out how much to price your courses, For me now it's easier to know because I'm a nut about it and have looked at, purchased, studied over 50 online courses over the years and I know who is established and what courses deserve to cost $67, $197, $500 and up I saw a blogger who is established and selling her course for $67 and from her reputation and quality of her content, she should have priced it $200 to $300 I'm not saying who she is because she is well-known especially here on Youtube but I'm guessing she'll correct that in time Excellent advice Graham! thanks
Comment from : Dave Puckett

Pure GOLD as always Graham - thank you so much!
Comment from : Jason Blackman

Excellent content as always! 👏
Comment from : Devin Carroll

I'm very early in this entire process of creating online courses I make my money teaching formal online classes live Really appreciate the information you are providing!
Comment from : Terry Vinson CCIEx2