| Title | : | The Genius Marketing Strategy of Marlboro Cigarettes | Business Marketing Case study |
| Lasting | : | 7.58 |
| Date of publication | : | |
| Views | : | 4,3 jt |
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Your videos are nothing but insightful there’s nothing fancy that you are doing but just sharing facts Thankyou! That’s the simplicity we need❤ Comment from : Tnvi Chopra |
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Thankyou for such videos❤ Comment from : Tnvi Chopra |
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I broke the like button man 🔥👏👏👏 Comment from : L PV |
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Sir, respect Comment from : Tanvi Jaiswal |
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thank you Comment from : Idk nk Vlogs |
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like at 0645 Comment from : SANDBREAK |
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80s I could get a pack of cigarettes for $075 now it cost twelve bucks lick my ass you greedy piece of f*b***/b butthole Comment from : Jay Brown |
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When I first started smoking I could get a pack of cigarettes out of machine for seventy-five cents in the Comment from : Jay Brown |
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I smoke but Marlboro is a God damn greedy motherfuker doesn't deserve their f*b***/b $12 a goddamn packing Washington State f***-you Marlboro Comment from : Jay Brown |
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Just a quick question when the other companies are struggling a lot with their marketing why didn't they adopt the same strategy? or did any other company did that and they failed and why? Comment from : DOMMETI UMA SAI SUVARCHALA |
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Very well said at the end! buying dumbshit and becoming an addict and making others rich ! Well said ! Comment from : Vipul Panchmatia |
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Dudewhat are you saying? Comment from : J T |
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1:13-Lifestyle Marketing For eg most cricket fans in india idolise sachin tendulkar and ms dhoni due to kids mostly used to by MRF and Reebok Bats Respectively even tough MRF(Madras Rubber Factory)is Rubber manufacturing company This happened because kids idolised sachin wanted to be like him due to which people bought mrf bat to be like him so we didn't buy the product we bought LifestylebrbrSo In LifeStyle Marketing consumers buy the lifestyle of the icon more than the product itselfbrbrHow Marlboro Used Lifestyle Marketing:br4:08-They came up with Marlboro Man and he was everything man wanted to be like like 1)Perfectly Build up Body 2)Stylish 3)Affectionate 4)Icon of freedom and Manliness brAnd Adult Men wanted to have this lifestyle so tried to buy Marlboro cigarettesbrNowadays Pop Culture also uses this strategy to promote like these for eg manly characters like Thomas Shelby,Rock Bhai,Kabir Singh,James Bond are shown with ciggrates which makes people believe that they will mimic their lifestyle they will become like thembrbrHow to avoid this:br1 Be Aware of your insecurities as these companies use insecurities like Manliness etc to promote their products like cigarettes, alcohol etc by selling lifestyle which you want to buy in their product Comment from : Shresth Aditya |
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Lifestyle marketing is equals to logo ko lutna aur unki jindigi kharab karna Comment from : Pratyush Kesharwani |
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After watching this one, I went from being a curious listener to being a fan! Big shout out to you 👍 Comment from : Siddhesh Dhupe |
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Excellent video Just one correction in pronunciation Epitome correct pronunciation is e-pit-o-me @think school Comment from : Saravana Kumar |
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Such a great explanation, In love with your content Comment from : Shraddha Chhetri |
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In 1970 advertisment of cigarettes was banned at a global level or domestic level of US Comment from : Sadaf Syed |
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You are doing a great jobthis looks like an IIM business case studies classnice feels like time being used properly Comment from : Vijay Sridhar |
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Chutiya hindi bol na bsdk tmc Comment from : THE LMG |
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Actually, I didn't expect the last partBuying any shits will not give any happiness to you Comment from : Gopikrishna Sakthivel |
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People are simply stupid to believe in ANY commercials Period ! Comment from : Paul Thacker |
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Majority sheeps tend to get blindfolded by manipulations and forget to ask why untill and unless they are getting what they want, forgetting what it is costing them Comment from : Mansi HxMua |
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Great bro on 7th APR 2023 Comment from : kumar G |
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The easiest way to quit smoke is never start Comment from : Raju Rawat aka ARU |
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Aa gya gyan chodne Comment from : major⚡sid |
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As a kid i always wanted an MRF bat or a kookaburra 😆😆😆 Comment from : boia |
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All this information could have been combined in a short lol( Comment from : Pande Gitanjali |
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Your thumbnail is enough for their marketing Comment from : Allen Sajimon |
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By the time people realise they have been ignorant fools all the while, it would be too late Society is not going to become happy just by so-called advancement Serious miserable situations await us, unless we take genuine measures The promoters of Marlboro will have to face extremely unpleasant consequences Law of karma is very stringent Comment from : Mayur |
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Hindi Comment from : Gajraj Singh Rathore |
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Yeah one day ill becomemanager of tobacco 😎 Comment from : TARH Maka |
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The way he speaks emanates his passion to communicate and his share knowledge with other people Very inspiring! And as always a splendid presentation Comment from : Rama Krishna |
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Bro tora Ghar pa Kia sob English bolta ha gia India pa rahata ha Hindi por English bolta bokchodi mat pal Comment from : Rajib Debnath |
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Hindi me bnaya karo yrr mujhe English samaj nhi aati English walo ke liye toh subtitles bhi hai Comment from : krish babu |
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Nice video 😊 Comment from : Tutu Bhau |
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A packet full of cigarettes makes me happy 😁 Comment from : DJ VIPER |
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That's what marketing called and how it works🤷ppl just need to raise their EQ Comment from : Ekta Patel |
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Marlboro is love 🥶💗 Comment from : SUPREME OP |
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If u think people are idiot ur idiot Sachin is God of Cricket Comment from : YS Rohithreddy |
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MRF bat & even drinking boost was definitely an emotion back in the day! Comment from : Mythraie Devan |
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Thanks Comment from : Sumit Acharya |
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So true I've read a book by allen carr, the easy way to stop smoking and he talks about the massive brainwashing that is done to a cigrette addict and why it's difficult to stop Comment from : Limitless |
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Marlboro garam Comment from : Shiva goud |
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I am Ford Freestyle owner, Kindly make video on this company who was firsty introduced cars to word and how the Lack of awarness kod build quality and other driving features of Indian consumers been caused to its closer from India Comment from : Tushar Todankar |
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Marlboro cigarette pite ho to dusri ka man nahi karta kuch to use karte hai bo log Comment from : Shivam Goswami |
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Abey angrez ki olaad hindi mai nahi bol sakta tha kia? Comment from : Mohammad Arslan Butt |
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This is an important issue in India Movies motivates smoking cigarettes brEven though cancer add is played just before the start of the movie brbrThe important issues is the hero of the movie is the one who smokes a lot Comment from : KARTHICK GANESH |
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Nice 👍 Comment from : Bhaswanth Reddy |
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Devanandan is many things but a drug addict nun off them 😉 Comment from : CHIKKU - AJ |
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“Buying dumb shit” 😂😂😂😂😂😂😅😅😅 Comment from : American Grill NYC |
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Your English is too good Comment from : Shazid Nirob |
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imperfection doest alway mean beauty, dont all madness is called genius, and isnt there any ohter personality than ridiculous and boring? Comment from : Rabiul Hasan Nayan |
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Da aap ka dhaneya bad Comment from : convos AK |
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Nice message Keep it up big fan of your videos Comment from : nilesh chakne |
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Imbeciles making methodologies Comment from : Cinema Zeal |
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The same can be said about the cosmetics industry They dig into our insecurities by portraying clear, fair and flawless computer-generated skin from their products Comment from : Arun Natarajan |
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Thoughtful, and do make such content to navigate youth's energy in right direction! Comment from : Saish Bankar |
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Wanna have a Clove Mix guys 😂 Comment from : PYTHØN YT |
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i have played with the bats only with mrf sticker on it 🤣🤣 Comment from : Rana Akhand Pratap Singh |
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Weldon Brother God bless you to come out with more such good videos Thank you, Comment from : Balakrishna Krishnappa |
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Thank you Shaktimaan Comment from : Achal Mehra |
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nice video :) Comment from : amod sardesai |
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not just marketing can give some credit to the nicotine addiction cigs cause, and how at that time, this helped Marlboro remain a player while others were getting bankrupt Comment from : Aryan Oliver |
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The cigarette companies don't have to advertise My parents smoked around me in my childhood and I became a smoker Comment from : Cody Caughron |
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Poora video ek badi advance Peete Peete khtm ho gya brGreat knowledge Comment from : Vlog Shlog |
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Oh Man! Comment from : NoName |
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STOP PUTTING LAME, CACOPHONIC, DRAMATIC PIECE OF SHIT MUSIC IN EVERY FUCKING VIDEO!!!!!!! THIS IS EDUCATIONAL CHANNEL, NOT A HANS ZIMMER ORCHESTRA YOU IDIOTS!!!!!!!!!!!!!! Comment from : Poojan Upadhyaya |
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Awesome episodeValuable insights about marketing strategy of companies Comment from : partha |
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Wooowww superb explaination Comment from : Mitesh D |
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Madras rubber factory I remember north indians made fun of every south Indian as madrasi Comment from : New Arrivals In Qatar |
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Successfully 40 lakh people also know the malbrow through ur video and that's the another promotion method Comment from : XAVIER 20 |
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Smooort Comment from : John Carpenter |
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Mujhe kuch samajh nahi AA Raha hai Comment from : Kheersagar |
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I need to go out and get some cigs……after this…brbrJust proves how well these ads work Comment from : K D |
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Narkviri man died if cancer 🤣 Comment from : kp B |
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Just replacing the Marlboro man with Mr Modi things will feel different Comment from : Defaullt Make |
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Do watch Century of the Self Comment from : The Captain India |
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👍🏿👍🏿👍🏿 Comment from : speak_charlie |
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Bro i like ur analasis But not1, not1 didnt predict china joining with India Unpresidented Comment from : Anze Vivod |
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V good Comment from : TECH MAJA |
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Opened my eyes although I already knew all this Comment from : Study with me |
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Male toxicity? Comment from : denny danile |
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um this is poorly executed and your details are all out of wack Comment from : I Dont Know, Alex |
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What an end 👌🏼 These days entertainment industry is doing the same thing by letting people binge watch and waste their valuable time Comment from : tushar sharma |
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In my college, a lot of my friends use to smoke They often use to offer me to smoke and every single time i ask them very simple question why do you guys smoke?? what do you get out of it?? And they never had any answers to this they simply change the topic and never ask me again😅😅 Comment from : jimmy |
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Raymond - The Complete Man Comment from : Girish Munjal |
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Last 1 minute is awesome 😎👍 Comment from : Devjeet Rai |
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💯Well said Comment from : Abid KP |
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I didn't buy one coz i dont play cricket it may b only me Comment from : Uday Shah |
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2 LifeStyle Branding Comment from : Siddu R |
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Serrogate advertisement Comment from : basavaraj gonvar |
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MRF definition I learnt today from this Video at 24 Years of age Comment from : CMA Monesh |
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I never ever wanted to be SachinbrYes, we exist Comment from : Sun Tzu |
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Good info bro, Comment from : Aravindan Muthukaruppan |
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Today I realised MRF means Madras Rubber Factory 😅 Comment from : Khalid Bin Amir |
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And just after your vedio i watch cadbury crespello ad 😂😆 Comment from : Raja Rahul Shukla |
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great lesson Comment from : Muhammad Salar |
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